Onstar will now be available to third-party developers
By B. David Mehmet, January 16, 2011
On October 6, 2011, I published an article entitled “The GM – Relayrides Partnership Violates Anti-Trust Laws“. GM motors had entered into an agreement with Relayrides, a peer-to-peer car sharing service, to allow it to offer its service via its Onstar system. However, as I wrote in the prior article, that deal violated Anti-Trust Laws. In that article, I also identified how GM could benefit from an open Onstar system that allowed other peer-to-peer car sharing services to access it. In and around January 8, 2012, GM announced that the Onstar system will now be open to a select group of third-party developers. See GM announcement.
I congratulate GM for its wise decision. The Onstar system is a perfect match for the peer-top-peer car sharing industry. It will promote the industry and the Onstar system by making it affordable to gain access to this technology instead of having each car sharing service install and maintain their own systems.
Virtual Vehicle Rental Sticker (VVRS) and GM’s Onstar System
RentMyCar intends to take advantage of the new Onstar API platform by creating a mobile app. that will work with the provisional patent pending Virtual Vehicle Rental Sticker (VVRS). The VVRS is to be placed on the windshield of the GM vehicles to place the public on notice that the vehicle is for rent. It is also meant to allow renters to utilize their mobile phones to scan the QR bar code on the VVRS, which will automatically pull up the rental information for that vehicle. And it will allow the renter to use their mobile phone to (1) book the car, (2) open the door, (3) start the car, (4) verify the gas level, (5) view the vehicle maintenance report, (6) buy supplemental insurance for the rental and (7) pay for the rental with the Onstar app. Since the VVRS patent locks down all forms of identifying the vehicle on the street, a renter will have a difficult time finding the rental information for that vehicle without the VVRS. The alternative is to go to the Onstar website or to the third-party peer-to-peer car sharing website to locate the geographical location of the vehicle and then pull up the rental information. However, it the vehicle is parked at another location, or if a consumer walking by the vehicle in route, only the VVRS feature can allow them to immediately grab the rental information on the go. With the VVRS attached to the windshield of the vehicle, the renter merely needs to scan the QR bar code on the VVRS and in a matter of seconds, the rental information will be automatically and immediately displayed on their mobile phone. The person can book the car at that time or they can save the information for a later time or date.
RentMyCar’s Patent Claims will Help Corner the Market
Onstar had entered into an agreement with Relayrides to offer its customers peer-to-peer car sharing. However, what has been overlooked is the fact that many renters will see the GM vehicles on the street; but they will NOT be able to utilize a facilitated method of pulling up the rental information for that vehicle. For example, a renter walking by a GM vehicle may know that the vehicle is for rent from Relayrides because a sticker placed on the windshield will inform them of that fact. But the renter will NOT be able to utilize their mobile phones to scan a QR bar code or enter a number from that sticker to automatically pull up the rental information on their mobile phones. Instead, the renter must go to the website of Relayrides and locate the geographical location of that vehicle and then pull up the rental information.
The VVRS patent locks down any method of identifying a vehicle on the street to pull up the rental information on a mobile phone (e.g. license plate, registration number, symbol, design, mark, electronic, etc). Thus, Relayrides by law will be prohibited from placing any identification number, symbol, design, electronic emitter or any other identifying mark on their stickers that would be used by a mobile phone or an electronic reader to pull up the rental information. To do so would be to infringe on RentMyCar’s VVRS patent claims.
Although there is a viable use for identification numbers attached to a peer-to-peer car sharing vehicle, Relayrides has never included an identification number on their stickers nor on their door advertisements that can be utilized with a mobile phone. Instead, Relayrides provides key cards that are held over an electronic sticker on the windshield to open the car door.










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